![]() This is not to undermine what Avalos and many others are doing - they're rightfully upset with the designer brand. Like so much these days, if it doesn't happen in front of a camera, it's like it hasn't happened at all. Users have gained millions of views by setting fire to their Yeezys or taking scissors to their Chanel bags. In recent years, brands from Nike to Chanel have been the subject of social media destruction campaigns, with users taking to Instagram and TikTok to publicly ruin their luxury goods. Yet it's difficult to say whether what she's done will actually move the needle. That's what Avalos did - or, at least, that's what she intended to do. We do, after all, hold people with a platform of any kind accountable to speak up about important human rights issues (Kardashian called the ad campaign "disgusting" and said that she's now "reevaluating" her relationship with the brand). It's a profound thought and a principled gesture. ![]() I no longer desired for this bag to have a place in our society," the mother of one said. "There is a reason why I didn't throw away, repurpose, donate, or sell the bag. ![]() ![]() Earlier this week, she told Insider that destroying her Balenciaga tote was meant to raise awareness about the brand's misdeeds. Just after Thanksgiving, 3.6 million people watched as Gianna Avalos cut through her $1,500 Balenciaga leather bag.Īvalos's video was a personal protest of the Spanish luxury brand - a favorite of celebs like Kim Kardashian and Julia Fox - that's been accused of sexualizing young children in a recent holiday ad campaign. As a tribute to the once-great platform – here are some images from when platforms ruled the earth.Account icon An icon in the shape of a person's head and shoulders. Since then, it pops up here and there, but in no way approaches its previous grandeur. The platform’s popularity lasted through the early 1980s, then basically fell off the map again. But more moderate versions were everyday-wear for millions, and they were the perfect compliment to a pair of bell-bottoms. Musicians took the platform to new heights (pun intended) – perhaps to the ultimate extreme by KISS. The platform was unleashed in teen magazines and by the 1970s, it was the rage. This was a time of experimentation – all traditions and conservative styles were jettisoned in favor of anything that pushed the envelope. The platform basically disappeared during the 1950s, and didn’t rear its ugly heel until the end of the 1960s. Wartime rationing led Ferragamo to use wood and cork for the sole. The sandal was created by Salvatore Ferragamo, whose inspiration came not from the Beverly Hills styles, but from necessity. It was called “The Rainbow” in honor of Judy Garland and her signature song, “Over the Rainbow” from The Wizard of Oz. It experienced a degree of popularity among Beverly Hills elites, but didn’t go mainstream. But the first modern platform shoe came about in the early 1930s, and was famously worn by Marlene Dietrich. They’ve been worn throughout history: Greek actors used them to elevate important characters on the stage, and in the Middle Ages they had a very practical purpose – to keep your feet from getting wet. Though the style has literally been around for centuries, platform shoes are inexorably linked with the 70s. If you think of iconic 1970s fashion, you think of bell-bottoms, wide collars, and the shoes have to be platforms.
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